Edinburg UFO Festival Promotional Campaign 2023
As a student at UTRGV and the leader of my team of marketing students, the City of Edinburg charged us to produce a marketing campaign for the city's annual UFO Festival in 2023. My slogan from that original campaign is used to this day -- "Catch Cosmo".
As a Mass Communications student during the spring semester of 2023, the City of Edinburg’s “Edinburg Arts” department approached my marketing team and professor to develop a comprehensive marketing plan for their annual ‘UFO Festival’. In the course of this campaign I:
Worked closely with Edinburg city officials to set requirements and ensure UFO Festival ads met expectations.
Managed project scope and assigned resources within a $10,000 budget.
Led efforts from planning to design to implement the "Catch Cosmo" campaign with a QR code scavenger hunt on Instagram and in Edinburg.